The SEPHIRIA Story
SEPHIRIA BEAUTY was born from the heart of SHADES, a brand dedicated to wearable beauty that feels effortless and confident. As we transition into this new chapter, we carry forward the same trusted quality and the same heart of the business: beauty that helps you feel good, express yourself, and show up with confidence.
Our Mission
To make beauty feel easy, expressive, and accessible through cosmetics that help customers feel confident in their everyday look.
Our Vision
To grow SEPHIRIA into a trusted cosmetics brand loved by customers in Japan, the Philippines, and worldwide for its wearable shades, reliable quality, and confidence-driven beauty experience.
Common Questions
Is SEPHIRIA the same as SHADES?
Yes. SEPHIRIA BEAUTY was previously known as SHADES / SHADES JP. The brand is now transitioning into SEPHIRIA with refreshed packaging and a more elevated identity.
Is the product quality changing?
No. The packaging is changing, but the trusted product quality remains the same.
What is the paubos sale?
The paubos sale includes selected products under the previous SHADES packaging before the full SEPHIRIA packaging transition.
Where is SEPHIRIA available?
SEPHIRIA is available in Japan and the Philippines.
Do you ship worldwide?
Yes. Worldwide shipping is available for customers outside Japan and the Philippines.
What products does SEPHIRIA offer?
SEPHIRIA offers cosmetics such as lip products, blush, glow-enhancing makeup, and other beauty essentials for everyday looks and soft glam moments.
Who is SEPHIRIA for?
SEPHIRIA is for beauty lovers who want wearable, flattering, easy-to-use cosmetics that help them feel fresh, pretty, and confident.